Creative and performance
My career has grown on two parallel tracks. I've made the work, and I've owned the numbers it was supposed to move.
Creative director for commercial advertising.
Made with my team at Wilbur. Available for productions at any scale.
Ian Hoyt
Selected work
Work for & alongside
Approach
An advertiser's advertiser. Every spot starts with its objective, whether that's building brand recall or driving conversion and lifetime value, and every creative choice answers to it.
Agency side and in-house
That overlap has paid off on both sides of the table: in-house at RVshare, Grypmat, and Aircraft for Sale, and now running Wilbur.
With the Wilbur team
I do my best work alongside my team at Wilbur. Together we take on productions at any scale.
On set
With the Wilbur crew.
About
Technical and creative at the same time.
I own Wilbur, a video-first ad agency in Cincinnati, where I lead creative. Before Wilbur I worked in-house in growth and marketing. I'm also a pilot, and I founded Windsock, an AI aircraft valuation platform.
Contact
Let's roll.
Available for commercial productions at any scale, with my team at Wilbur.